This year will be the tenth time Serbia has performed at Eurovision, having won at its debut in 2007 and only twice failing to make the final.
Last year, they finished 18th in the final with Sanja Vučić’ song Goodbye.
But it was perhaps Bojana Stamenov’s Beauty Never Lies in 2015 that was the most memorable of Serbia’s recent entries. It was a powerful dance number that surprised many people by finishing tenth in the Vienna final.
This year Tijana Bogićević will make her second appearance on the Eurovision stage (she was a backing vocalist for Serbia’s representative Nina in 2011) when she sings In Too Deep.
Produced by experienced Eurovision quartet Borislav Milanov, Bo Persson, Johan Alkenas and Lisa Ann Mari Linder, it is a classic pop song with allows Bogićević to show-off the full range of her vocals. It builds appropriately and the dramatic ending gives it a more distinctive flavour.
In a year with an abundance of ballads, it’s up tempo will allow it to stand out.
And if its staging is an inventive as its music clip, it should be something to look forward to.
It’s in the first semi-final, but should make it through and ensure Serbia has another final entry.
Bogićević, 35, was chosen by music editors with the Serbian National Broadcaster (RTS). While starting her career as a backing singer, she had some chart success in 2010 with the song Tražim (Searching). She has also recorded a new album that will be released later this year.
Bogićević is married to an American and lives in the United States.